“Fashion is not something that
exists in dresses only. Fashion is in the sky, in the street, fashion
has to do with ideas, the way we live, what is happening.” – Coco Chanel
For those of you who are not familiar with our company and how we
came to be, here’s the condensed version of our story: After several
years of working as a preliminary director in the Miss Florida USA
Pageant system and countless shopping trips outside of Gainesville with
my titleholders to find outfits for events and appearances, it became
obvious to me that there was a definite need for some non-department
store shopping options in Gainesville. As someone who had always had a
dream of owning a business and a love for anything related to pageants
and fashion (and the fact that my littlest one was about to start
Kindergarten and I was itching to venture into something new), the idea
that “Gainesville needed better shopping” quickly turned into “we should
open a boutique”. Little did I know at the time that four months
later, we would actually be laying flooring (yes, personally!) and
watching a concrete room suddenly transform into the business of my
dreams! We opened our doors in March of 2009 with five 4-arm racks of
casual dresses, five 2-arm racks and two wall displays of prom gowns,
and two fitting rooms. Now, almost six years later, we have expanded
every area of our store to include prom gowns, formal wear, little girl
pageant attire, casual dresses, semi-formal dresses, game day attire…
even tuxedo rentals! Every wall in the store now supports a display or
clothing rack, and we have even managed to fit in an additional 3
Because of the hard work of every person who works with us (and those
who have helped us to build the business into what it is today), as
well as the loyal business of so many of our customers, we have finally
grown to the point where we have decided to launch an online shopping
site for our boutique at
and we are SO excited to see where this extension of our business leads
us! We are incredibly lucky to have some of the most amazing customers
imaginable, and I can’t say enough about the girls that I work with.
The boutique has definitely become my second home, and some of the
girls here are more like family than anything else.
At Allure, each one of our interests, style and areas of expertise
are as different as our personalities. One thing that we all do have in
common: our love of fashion and desire to help every girl find her own
unique sense of style! So from everyday fashion to special occasions…
weddings and charity events to prom and pageants… the girls of Allure
Boutique have blog dedicated to bringing you the latest
trends in the world of fashion, beauty tips and secrets, pageant advice
and information, and even some of our own personal style preferences.
Our hope is that we can help to provide you
with a resource for all of your own fashion interests!
You can always contact us through
Facebook or at Chelsee@ShopAllureBoutique.com
Thank You to every one of you for helping us to continue to grow. We
appreciate your business and look forward to years of continued
business with you!
ChelseeTwo locations in Gainesville to serve you best!
|Prom and Casual Location ||......... ||Bridal Location|
|3832 Newberry Road, Suite 2B|| ||6450 SW Archer Road, Suite 230|
|Gainesville, Fl 32607|| ||Gainesville, FL 32608|
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Monday: 12:00-6:00 (closed in December)
Saturday: 11:00-5:00 (home game weekends 9:00-5:00)
Sunday: 12:00-5:00 (closed in December)
Seasonal Hours: Closed Sundays and Mondays in December, Closed December 24th-26th, Closed December 31st-January 1st
Phone: (352) 271-4400
Gainesville's Prom and Casual Boutique
Allure offers Prom Dresses, Evening
Gowns, Pageant Gowns, Cocktail Dresses, Game Day Dresses, Casual
Dresses, Shoes, and Accessories. We are happy to feature
Tony Bowls (Paris, Le Gala, Evenings, Limited), Jovani, Faviana,
La Femme, Precious Formals, Riva, Night Moves by Allure, Sherry Hill,
MacDuggal, Blush Prom, Suzi Chin, Natalie Kim and much more.
Everything to make your evening beautiful.
Women need to look their best when tailgating as well. Allure offers the hottest styles in game day gear. Natalie Kim and Judith March never disappoint and this year is no different.
Pageant wear can be found at AllurePageant.com