“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel

For those of you who are not familiar with our company and how we came to be, here’s the condensed version of our story: After several years of working as a preliminary director in the Miss Florida USA Pageant system and countless shopping trips outside of Gainesville with my titleholders to find outfits for events and appearances, it became obvious to me that there was a definite need for some non-department store shopping options in Gainesville. As someone who had always had a dream of owning a business and a love for anything related to pageants and fashion (and the fact that my littlest one was about to start Kindergarten and I was itching to venture into something new), the idea that “Gainesville needed better shopping” quickly turned into “we should open a boutique”. Little did I know at the time that four months later, we would actually be laying flooring (yes, personally!) and watching a concrete room suddenly transform into the business of my dreams! We opened our doors in March of 2009 with five 4-arm racks of casual dresses, five 2-arm racks and two wall displays of prom gowns, and two fitting rooms. Now, almost six years later, we have expanded every area of our store to include prom gowns, formal wear, little girl pageant attire, casual dresses, semi-formal dresses, game day attire… even tuxedo rentals! Every wall in the store now supports a display or clothing rack, and we have even managed to fit in an additional 3 fitting rooms!


Because of the hard work of every person who works with us (and those who have helped us to build the business into what it is today), as well as the loyal business of so many of our customers, we have finally grown to the point where we have decided to launch an online shopping site for our boutique at ShopAllureBoutique.com, and we are SO excited to see where this extension of our business leads us! We are incredibly lucky to have some of the most amazing customers imaginable, and I can’t say enough about the girls that I work with. The boutique has definitely become my second home, and some of the girls here are more like family than anything else.

At Allure, each one of our interests, style and areas of expertise are as different as our personalities. One thing that we all do have in common: our love of fashion and desire to help every girl find her own unique sense of style! So from everyday fashion to special occasions… weddings and charity events to prom and pageants… the girls of Allure Boutique have blog dedicated to bringing you the latest trends in the world of fashion, beauty tips and secrets, pageant advice and information, and even some of our own personal style preferences. Our hope is that we can help to provide you with a resource for all of your own fashion interests!

You can always contact us through Facebook or at Chelsee@ShopAllureBoutique.com

Thank You to every one of you for helping us to continue to grow. We appreciate your business and look forward to years of continued business with you!


Two locations in Gainesville to serve you best!

Prom and Casual Location
......... Bridal Location
3832 Newberry Road, Suite 2B
6450 SW Archer Road, Suite 230
Gainesville, Fl 32607
Gainesville, FL 32608

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Monday: 12:00-6:00 (closed in December)
Tuesday: 11:00-6:00
Wednesday: 11:00-6:00
Thursday: 11:00-6:00
Friday: 11:00-6:00
Saturday: 11:00-5:00 (home game weekends 9:00-5:00)
Sunday: 12:00-5:00 (closed in December)

Seasonal Hours: Closed Sundays and Mondays in December, Closed December 24th-26th, Closed December 31st-January 1st

Contact Us

Phone: (352) 271-4400
Email: chelsee@shopallureboutique.com

Gainesville's Prom and Casual Boutique

Allure offers Prom Dresses, Evening Gowns, Pageant Gowns, Cocktail Dresses, Game Day Dresses, Casual Dresses, Shoes, and Accessories. We are happy to feature Tony Bowls (Paris, Le Gala, Evenings, Limited), Jovani, Faviana, La Femme, Precious Formals, Riva, Night Moves by Allure, Sherry Hill, MacDuggal, Blush Prom, Suzi Chin, Natalie Kim and much more. Everything to make your evening beautiful.

Women need to look their best when tailgating as well. Allure offers the hottest styles in game day gear. Natalie Kim and Judith March never disappoint and this year is no different.

Pageant wear can be found at AllurePageant.com